Looking ahead over the next five years, other hot drinks in Japan is projected to experience a low negative CAGR in retail volume terms, and a modest positive CAGR in retail current value terms. Specifically, chocolate-based flavoured powder drinks is expected to maintain fairly stable retail volumes, with growth forecast in retail current value terms over 2024-2029.
Although Japanese consumers’ health consciousness and interest in nutrition were already rising before the pandemic, the onset of COVID-19 further accelerated this, with individuals becoming more vigilant about their health to mitigate the risk of infection. Many were also concerned about potential weight gain due to reduced physical activity.
As the consumer base of children continues to decline, the focus in Japan is shifting towards meeting the needs of older consumers, with Japan having one of the world’s oldest populations. According to Euromonitor’s Economies and Consumers Annual Data, individuals aged 65 and over are projected to account for 29% of the total population in 2024, with this figure expected to rise to 35% by 2040.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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