The dominant category in other hot drinks, chocolate-based flavoured powder drinks, is expected to continue to account for the majority of volume and value share in other hot drinks in South Korea in the forecast period. However, its retail and foodservice volume sales are expected to fail to achieve growth, as the category is mature, and the consumer base is limited mainly to children.
The increasing trend of incorporating humour and storytelling into advertising across the retail industry, as seen in the successful case of Dongsuh Foods’s Mite, reflects a cultural shift that values not just consumption, but also experiences. Within this trend, the market for “funsumer” (fun+consumer, consumers who seek enjoyment) is growing rapidly.
There is a continuous need to diversify the flavour variations in chocolate-based flavoured powder drinks. For instance, Mite from Dongsuh Foods offers a variety of hot chocolate variants, including tiramisu, white chocolate, mint chocolate, and more.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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