Malt-based hot drinks is expected to see a recovery in retail volume sales during the forecast period. Despite 2024 seeing a shift in brand preferences, established staples in the subcategory, such as Milo, are unlikely to be displaced over the short term due to the brand’s ubiquity and the limited availability of direct alternatives.
The dramatic hike in cocoa prices seen in 2024 is expected to transfer to consumers in the early part of the forecast period, having yet to be fully passed on in the final year of the review period due to inventory cycles. Moreover, the price of cocoa remains susceptible to volatility amid climate change, thus putting a potential further strain on costs that could significantly impede demand when transferred to retail prices.
The Ministry of Health plans to raise sugar tax further in 2025 to MYR0.9 per litre, almost double the level of MYR0.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!