While Swedes have a strong affinity for chocolate, with one of the highest per capita consumptions of chocolate confectionery globally, this preference does not translate into significant sales in chocolate-based flavoured powder drinks. Despite the popularity of chocolate as an indulgent treat, coffee continues to dominate as the preferred hot drink in Sweden, far outpacing chocolate-based beverages.
Swedes traditionally purchase strong levels of ethical, sustainable and organic goods. However, during the late review period, sales of organic other hot drinks declined, largely due to price increases.
Across the forecast period, several factors will limit the growth of chocolate-based powder hot drinks in Sweden. First, the product is primarily viewed as an indulgent treat rather than a healthy option.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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