The trend of plant-based powder drinks is expected to become more prominent during the forecast period, driven by an increasing number of health-conscious consumers seeking plant-based alternatives. The growing consumer awareness of and concern for health, especially in the aftermath of the pandemic, have led to people become better educated about their food and drink choices, placing a significant emphasis on digestive health.
We anticipate an ongoing trend of premiumisation in chocolate powder drinks (hot chocolate) which are targeted towards an adult consumer audience. New.
Foodservice sales are anticipated to continue to recover over the forecast period. Indeed, with consumer spending confidence on the rise, New Zealanders are returning to socialising more frequenting, visiting cafés, restaurants, and other foodservice establishments, seeking enjoyable experiences.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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