The long-term growth prospects for other hot drinks are promising, driven by the increasing alignment of these products with the broader trend towards healthy living. Although the category remains relatively small, its high growth potential makes it an area of interest for both manufacturers and retailers.
Among the various subcategories, other plant-based hot drinks are forecast to experience the strongest growth over the coming years. These products appeal to a niche but expanding demographic of health-conscious adults, particularly those seeking alternatives to coffee.
While chocolate-based flavoured powder drinks are anticipated to see slower volume growth compared to plant-based alternatives, their sales will remain significant due to their strong market presence and established consumer base. These products continue to appeal to children and teenagers, with parents valuing their added nutritional benefits, including vitamins and minerals.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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If you're in the Other Hot Drinks industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See all of our definitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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