Other hot drinks will continue to face the same challenges as outlined over the forecast period. Whilst the economy is expected to improve, this does not necessarily mean stronger spending power will benefit other hot drinks.
Despite the overall negative outlook, there are still some opportunities for growth within other hot drinks. Specifically, these will be around health and wellness trends, such as lower-sugar variants and options with a health and/or functional positioning.
Connected to the above point, other plant-based drinks has scope to develop over the forecast period. Sales are currently so small in Italy they are not covered by Euromonitor International data; therefore, opportunities can spring from this low base.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Other Hot Drinks industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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