Sales of other hot drinks are projected to continue declining in retail volume terms over the forecast period. Sales are expected to continue being impacted by cross-border trade with Sweden, but also due to the increasing focus on pursuing more active lives away from the home.
As the economy recovers and disposable income increases there is likely to be a degree of premiumisation seen in other hot drinks with there being strong potential for new and more indulgent products. Products with a high cocoa content, for example, not only have a rich flavour but are also seen to be healthier.
Other hot drinks, particularly chocolate-based flavoured powdered drinks, are often consumed in the on-trade in the colder months of the year with this seasonality placing limits on sales. Although other hot drinks are often seen as an occasional indulgence or treat sales are nonetheless also expected to be limited by the health and wellness trend, with some consumers looking to reduce their sugar intake.
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Understand the latest market trends and future growth opportunities for the Other Hot Drinks industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Other Hot Drinks
This is the aggregation of Flavoured Powder Drinks and Other Plant-based Powder Drinks. Products can be served hot or cold, and can be mixed with water, milk, or other liquids. Bottled, ready-to-drink flavoured milk drinks are NOT included here and are included in Passport Packaged Food.
See All of Our DefinitionsThis report originates from Passport, our Other Hot Drinks research and analysis database.
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