Fragrances is expected to record dynamic growth in both retail volume and value terms (at constant 2024 prices) in Chile over the forecast period. However, continuing the trend witnessed in previous years, there is also likely to be further development of complementary products.
Overall, demand for higher-priced fragrances is set to further rise in the coming years, targeting consumers who prefer to shop at department stores such as Falabella, Ripley, and París. In this context, the 200ml format is experiencing significant growth, in contrast to smaller sizes such as 30ml or 50ml.
Chilean consumers tend to buy their favourite fragrances when they find the most competitive price from a particular distribution channel. In line with this trend, many are likely to remain patient and wait for specific buying occasions such as Cyber Day, which runs several times in Chile during the year, with the aim of finding the maximum possible discount on fragrances, especially as they are typically priced higher than other beauty and personal care products.
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Understand the latest market trends and future growth opportunities for the Fragrances industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Fragrances industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Fragrances
This is the aggregation of men's, women's and unisex mass and premium fragrances as well as fragrances sets/kits and body mists. The distinction between mass market and premium is normally price and label/positioning (mass fragrances rarely carry a designer label) and distribution. Also includes hair fragrances with a primary function of making hair smell good and not to be confused with hair oil and other styling/conditioning products with hair fragrances, whose primary function is to either condition or style over fragrance.
See all of our definitionsThis report originates from Passport, our Fragrances research and analysis database.
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