Over the forecast period, depilatories is projected to record a stronger experience, in both volume and value terms (at constant 2024 prices), compared to the review period. Considering depilatories is a category where consumers tend to search for the most economical options from trusted popular brands, price-sensitivity will remain high, as many consumers prioritise affordability over premium offerings.
There is growing demand for long-lasting results in Chile, such as via laser hair removal and electrolysis. These methods offer a more permanent solution compared to traditional options such as waxing and razors.
In 2024, some of the growth recorded by depilatories was driven by the entry of new brands and the expansion of private label offerings, a trend expected to continue in the coming years. Pharmacies, hypermarkets, and supermarkets are projected to remain the key distribution channels, further strengthening their relevance as major retailers implement promotional strategies to boost consumption.
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Understand the latest market trends and future growth opportunities for the Depilatories industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Depilatories industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Depilatories
This is the aggregation of women's pre-shave products, razors & blades and hair removers/bleaches.
See all of our definitionsThis report originates from Passport, our Depilatories research and analysis database.
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