Bath and shower is projected to experience organic growth over the forecast period, although no significant developments are expected, considering it is a category where consumers look for the most economical options from trusted popular brands. Price-sensitivity will remain high, as many consumers prioritise affordability over premium offerings.
The demand for hand sanitisers in Chile is set to experience a strong rebound over the forecast period following a post-pandemic decline, due to several key trends. First, the heightened awareness of personal hygiene remains relevant, especially in the context of seasonal illnesses such as the flu or common colds, particularly in the winter.
In Chile, the trend of skinification is also influencing the demand for mass bath and shower products, following the lead of other personal care categories such as hair care and deodorants. This shift goes beyond simple cleansing, with products increasingly incorporating ingredients with skin-benefiting claims such as hydration, exfoliation, acne control, and anti-ageing.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and body powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a giftset these products are excluded.
See all of our definitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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