Bath and shower is expected to maintain both retail volume and current value growth in Chile in the forecast period. Price convenience is a growing trend in bath and shower in Chile.
Due to habits acquired during the pandemic, the frequency of usage of soap by consumers has been enhanced, with the rising preference for liquid soap over bar soap driving higher growth for liquid soap in 2022 and 2023. This is mainly due to its perceived higher level of hygiene and convenience, as it does not require direct consumer contact with a bar that other people have also used.
Like other beauty and personal care categories, such as hair care and deodorants, skinification has also extended to the bath and shower category, and this is set to continue. In the context of soap, skinification has translated into the incorporation of ingredients and properties that benefit the skin beyond simply cleansing it, such as exfoliation, hydration, acne control, and anti-ageing.
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Understand the latest market trends and future growth opportunities for the Bath and Shower industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Bath and Shower industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Bath and Shower
This is the aggregation of bar soap, bath additives, body wash/shower gel, intimate washes, intimate wipes, liquid soap and talcum powder. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See All of Our DefinitionsThis report originates from Passport, our Bath and Shower research and analysis database.
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