Over the forecast period, colour cosmetics is predicted to record sustained growth, as innovation continues to shape the product offering, with a particular focus on Generation Z and these consumers’ bolder shopping habits. Another key factor will be the increasing competition from low-cost imported products, available in stores of Chinese origin.
During 2024, players launched constant innovations in the local market, but it was noted that many of them had a short shelf life. Many new launches are often designed for a specific period of the year, by quarter, for example, which leads to a rapid depletion of products.
An interesting factor driving sales of certain colour cosmetics towards the end of the review period was new consumer habits. Purchasing colour cosmetics was increasingly seen as an enjoyable shopping experience, involving browsing various stores and testing different products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Colour Cosmetics industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Colour Cosmetics industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Colour Cosmetics
This is the aggregation of facial make-up, eye make-up, lip products, nail products and colour cosmetics sets/kits.
See all of our definitionsThis report originates from Passport, our Colour Cosmetics research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!