Over the forecast period, deodorants is expected to record a stronger performance in both volume and value terms (at constant 2024 prices) compared to the review period. Packs will continue to be a key trend in the country, commonly found in supermarkets, perfumeries, and pharmacies, where buy-two-get-one-free or buy-one-get-one-free promotions aim to boost sales by emphasising price and convenience.
Although multipacks have long been a common strategy among leading personal care players, this trend is evolving, with major brands increasingly offering 4-unit packs. Unlike traditional promotional packs, where one product is free, these 4-unit bundles offer an overall cost-saving opportunity while encouraging higher consumption.
While premium deodorants remain a niche segment in Chile, their relevance is expected to grow in the coming years, with premium options set to outperform mass alternatives. Chilean consumers are showing increasing interest in high-quality, effective personal care products, driving demand for deodorants with dermatological benefits a trend that is projected to continue over the forecast period.
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Understand the latest market trends and future growth opportunities for the Deodorants industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Deodorants industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Deodorants
Includes deodorants and antiperspirants in cream, pump, roll-on, spray, stick and wipe format. Includes perfumed line extensions of mass or premium fragrances if sold individually; if part of a gift set these products are excluded.
See all of our definitionsThis report originates from Passport, our Deodorants research and analysis database.
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