Wine is expected to see a sluggish performance over the forecast period, due to the overarching trends affecting alcoholic drinks in general. Consumer interest in wine is waning, notably among the younger adult generations, who are more inclined towards RTDs, premium and craft beers, and non-alcoholic options.
As wine players continue to focus on non-alcoholic variants, in order to attract younger adult demographics, it is likely they will utilise social media to reach their target audience. By using modern online channels, manufacturers can communicate with younger, tech-savvy, adult generations who are moving away from traditional alcoholic drinks like wine.
On-trade sales are expected to be supported over the forecast period by the growing number of restaurants, bars, and pubs in the country. Indeed, population growth and urbanisation of many rural/remote areas in Canada has led to a healthy growth in the foodservice sector overall.
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Understand the latest market trends and future growth opportunities for the Wine industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsThis report originates from Passport, our Wine research and analysis database.
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