Sales of gum are expected to maintain steady growth throughout the forecast period, primarily driven by new product developments and innovations, such as those undertaken by Mars Wrigley. While the category will continue to face challenges from other confectionery products offering greater variety, ongoing innovations, particularly in the health and wellness segment, are anticipated to help it effectively counteract competitive pressures.
Over the forecast period, digital media will increasingly become a key way for manufacturers to engage younger consumers, offering personalised and innovative campaigns. Generation Z, in particular, represents a tech-savvy demographic with strong digital media penetration.
Health and wellness will be a key focus of innovation in gum, driving growth across the forecast period. Consumer awareness of health will continue to increase, leading to more conscientious product selection.
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Understand the latest market trends and future growth opportunities for the Gum industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Gum industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Gum
This report originates from Passport, our Gum research and analysis database.
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