The ongoing war and the demographic situation will remain core challenges for womenswear in Ukraine in the mid- to short term. There is no definite end in sight for the war with Russia and, as well as war-related economic and logistical issues, there will also be a persistently high level of consumer uncertainty about the future.
Womenswear will continue to see positive dynamics as branded products gain further share from unbranded ones, especially if more international chains return, as Inditex brands did in 2024, as soon as the war is over. Besides, women will be eager to improve their emotional state having been worn down by persistent war stresses and will consider cheering themselves up with womenswear.
Over the forecast period, womenswear is likely to undergo qualitative changes in distribution. As technologies are evolving and AI is used more frequently, consumer shopping experiences are expected to be improved.
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Understand the latest market trends and future growth opportunities for the Womenswear industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Womenswear industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Womenswear
This is the aggregation of women's outerwear and women's underwear, nightwear and swimwear.
See all of our definitionsThis report originates from Passport, our Womenswear research and analysis database.
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