To de-seasonalise sales, many brands in the writing instruments market will focus on creating different consumption occasions. This will include special gift-ready presentations that can be used for children's birthdays.
Across the forecast period, large hypermarkets and supermarkets will continue to play an increasingly important role in the writing instruments category, largely due to their extensive promotions during the back-to-school season. These retailers will attract consumers by providing the option to pay in interest-free instalments, making writing instruments more affordable, especially in a challenging economic climate.
Fountain pens are increasingly being relegated to the gift category, as children are using them less, favouring rollerball pens instead. Rollerballs are simpler to use, cleaner, and more practical, often featuring built-in erasers and eliminating the need for ink cartridges, unlike fountain pens.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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