Demand for writing instruments will continue to see positive growth in current value terms during the forecast period, mainly due to an increase in the number of children in Indonesia. Although there is a general shift towards digital devices for everyday writing tasks, Indonesian parents will continue to buy writing instruments for their children, valuing the importance of writing and drawing by hand in fostering creativity and brain development.
Over the forecast period, Faber-Castell is expected to seek to maintain its competitive advantage through continued investment in new product innovation. One notable new launch is the Little Creatives range of art materials, which is targeted at pre-school children aged three to five years.
The demand for upper-tier writing instruments, such as premium pens and stationery, saw stable growth across the review period. However, an increasing shift towards digital writing tools such as smartphones, tablets and laptops, and the efficiency of these devices for notetaking, scheduling and communication, are likely to limit demand for traditional writing instruments in the future.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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