A major challenge for the market for traditional writing instruments in Singapore is the increasing shift towards digital technology. While handwriting has cognitive benefits, digital notes offer better organisation, leading many consumers to explore options like digital notebooks, smart pens, and devices that combine tablets with styluses, such as the Apple iPad and Apple Pencil.
Despite the growing popularity of e-commerce in Singapore, the low average unit prices of writing instruments present a significant challenge to online retailers offering free delivery options. This limitation hinders the potential for stronger growth in online sales, prompting category players and retailers to seek solutions to enhance this channel's performance.
The availability of educational content on platforms like YouTube and TikTok has made it easier than ever for individuals to learn new crafts. As a result, colouring instruments are becoming increasingly popular among children, students, and artists, fuelled by online tips and techniques for using various colouring products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!