Despite the prevailing trend towards digitalisation, the demand for writing instruments in Switzerland is projected to experience a slight uptick over the forecast period. While value sales are expected to remain stagnant, there will be a stable CAGR in constant value terms.
Pens, encompassing ballpoint, fountain, and rollerball pens, are poised to maintain their dominance in writing instruments throughout the forecast period. High-priced pens will continue to be favoured as gifts, with manufacturers emphasising gift sets and limited editions to cater to consumer preferences.
Other non-grocery retailers, notably stationers and office supply stores, will remain pivotal in driving writing instrument sales across Switzerland. These outlets offer a diverse range of writing instruments coupled with expert service, catering to consumer preferences.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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