A steady interest in writing instruments is expected to drive sales throughout the forecast period, with both retail volume sales and value sales projected to show a positive performance. Pens will remain the dominant category, continuing to capture a significant share of the overall market value in writing instruments.
The retail e-commerce channel is set to record the most dynamic growth over the forecast period. Swiss consumers increasingly favour the convenience of online shopping, where they can access a broader selection of products compared to traditional brick-and-mortar stores.
The writing instruments market in Switzerland is expected to be influenced by several key factors over the forecast period. Firstly, the ongoing trend of digitisation is likely to have a negative impact on the volume sales of writing instruments.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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