Over the forecast period, writing instruments are expected to display a retail sales rise at a current value CAGR of 3% (2024 constant value CAGR of 1%). However, retail volume sales are set to stagnate.
Over the forecast period, both consumer and lifestyle changes are likely to continue impacting the demand for writing instruments, particularly as digital tools become more integrated into daily life. With more education, work, and communication being conducted digitally, there will be an ongoing and clear shift towards digital options for tasks traditionally done with pen and paper, such as note-taking and school assignments.
The dominance of grocery retailers in the retail landscape has resulted in writing instruments having a lower share of retail e-commerce sales than other personal accessories categories. However, the segment is poised for stronger growth across the forecast period, although it is from this lower base.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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