Continued growth is expected for witing instruments in India, although the rate of increase is set to slow over the course of the forecast period. The wave of digitalisation sweeping across the country is set to significantly impact sales of writing instruments in the forecast period.
Price is a critical consideration for consumers when purchasing stationery, particularly pens and pencils. Many have a set budget of around INR10 for buying pens, and anything above this threshold often deters them from making purchases for daily usage.
Companies in writing instruments in India are capitalising on collaborations with global brands, offering consumers a broader spectrum of innovative products and propelling growth within the category. One such example is Linc Limited, which serves as the exclusive distributor of Uni-Ball pens, manufactured by Mitsubishi Pencil Co of Japan.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in India with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in India, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!