Writing instruments is expected to see stable, solid retail current value growth rates in Mexico throughout the forecast period. One factor driving growth is expected to be the wide range of price points, including at the lower end of the market.
Marketing and loyalty campaigns remain a key strategy for brands to connect with consumers, particularly in categories such as writing instruments, in which more colourful options resonate better with potential buyers. An example of this is Faber-Castell, a brand with a long presence in the country, which launched the campaign “Creativity in Your Hands”.
Another trend that is expected to continue strengthening over time in writing instruments in Mexico is the momentum brought about by licenses, collaborations, and limited editions, driven by demand for their exclusivity. While this strategy is still relatively uncommon in the category, it has been steadily growing from a low base, and this is anticipated to persist, particularly in the more premium segment, which is not showing much sign of dynamism.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Mexico with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Mexico, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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