Writing instruments in the UK is predicted to record low but positive retail volume growth over the forecast period, while the overall value of the category (at constant 2024 prices) is expected to further decline. The primary driver behind this weak performance will be the decline in analogue methods of notetaking, writing and learning.
Despite the increasing tech pushback in education, widescale expansion and further investment in terms of integrating technology-led solutions in academic environments across the UK is expected to continue, which will ultimately impact demand for writing instruments in the long term. This is validated by public opinion to a certain extent, as found by the 2024 study of public attitudes towards the use of AI in education, conducted by the Department for Education and the Responsible Technology Adoption Unit, which forms part of the Department for Science, Innovation and Technology.
Navigating the turbulent future of writing instruments in the UK over the forecast period will be challenging for players. A key point of differentiation will continue to be innovation and sustainability efforts to encourage purchases.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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