As companies look towards international expansion, enhancing recognition amongst inbound tourists has become a priority. According to Euromonitor’s Travel data, the number of inbound arrivals to Japan saw a significant decline in 2020 and 2021 due to the COVID-19 pandemic.
In a category which is seeing a volume contraction, which is set to continue, there is a noticeable rise in the popularity of products that emphasise functionality tailored for specific uses. For example, Tombow Pencil launched the MONO work mechanical pencil in September 2024, designed specifically for writing on answer sheets quickly and distinctly during exams.
In Japan, collaborative efforts between local governments and private companies are emerging as effective strategies for resource collection. For instance, beginning in December 2023, the city of Hakodate partnered with Pilot Corporation to implement collection boxes for used plastic writing instruments, such as pens, in public facilities.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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