Across the forecast period, retail sales of writing instruments are set to increase at a current value CAGR of 4% (2024 constant value CAGR of 1%) to reach PLN812 million. Future growth in the writing instruments market is expected to be bolstered by Poland's increasing government support for families, including programs like the 800+ initiative.
Despite the rise of private label products, the Polish writing instruments market is expected to remain fragmented over the forecast period, with numerous small local players catering to niche customer bases. Local retailers will benefit from proximity and competitive pricing, which will support their continued presence despite growing consolidation pressures.
Office supply stores provide a comprehensive range of stationery items, making them a convenient one-stop solution for consumers, especially parents shopping for back-to-school supplies. As a result, non-grocery retailers, specifically stationers and office supply stores, are expected to continue leading the distribution channel for writing instruments over the forecast period.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Poland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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