Writing instruments are expected to be negatively affected by demographic trends more than other personal accessories over the forecast period. Schoolchildren and students primarily drive the category, and the significant number of children leaving the country has already had a detrimental impact.
Across the early forecast period, Ukrainians will continue prioritising basic writing instruments, including ballpoint pens and graphite pencils, which will dominate the market. However, due to previous economising, mechanical pencils and pen inkwells/refills will recover more quickly, albeit from a low sales base.
The share of other brands is expected to decrease over the forecast period as domestic companies become more established in the market. Expensive, unaffordable brands will be pushed out, with locally produced writing instruments appealing to parents of schoolchildren due to their competitive pricing and essential functionality.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!