There is an ongoing shift from unbranded and counterfeit products towards recognised brands, driven by increased parental awareness of the potential health risks associated with generic and unbranded items. This shift indicates a growing preference for trusted, established brands in writing instruments.
Players are set to focus on developing their e-commerce platforms over the forecast period. Digital marketing will therefore be an important strategy adopted by many brands looking to attract younger generations, as they spend a great deal of time on digital devices.
Supermarkets and hypermarkets are becoming a key channel for stationery in Turkey particularly during peak seasons such as the back to school period. This growth trend impacts independent stationary stores negatively, as chain stores continue to expand and acquire more value share from traditional unchained stationery outlets.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Turkey, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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