Challenges will remain for writing instruments over the forecast period, with the category predicted to record a -1% value CAGR (at constant 2024 prices), despite low volume growth. Mechanical pencils, colouring and other writing accessories are anticipated to be the only positive performers in value terms.
Writing instruments has long been under pressure from the encroaching presence of smartphones and digital devices. However, in Australia, there have been moves to limit access to social media among younger users and reduce the amount of screen time in classrooms.
Given the target audience of younger consumers for brands of writing instruments in Australia, it is unsurprising that they leverage social impact and DEI programmes for greater engagement, namely through youth mental health programmes. Notable examples over the review period include Smiggle for Dolly’s Dream Foundation and Typo for Born This Way Foundation.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Australia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Australia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!