There is limited scope for prospects and opportunities in writing instruments over the forecast period. Indeed, in volume terms, the category has been in a slump since the 2020-2021 period when it received a boost from the era of home seclusion during the pandemic.
Cannibalisation between store-based retailing and e-commerce is expected to intensify in luxury and premium writing instruments. Multi-brand stores are losing ground, as customers increasingly turn to online platforms for limited series of these products.
The second-hand market for luxury pens is increasing in France, enhancing the perception of these accessories as investment items. However, this trend may also cannibalise sales of new luxury pens.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in France, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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