In the United Arab Emirates, the second-hand market for luxury pens is expanding, with some buyers viewing these items as alternative investment vehicles. Although this trend had not significantly impacted new sales of luxury pens in the United Arab Emirates at the end of the review period, potential for competition is evident.
Shopping is a major draw for visitors to the United Arab Emirates, and with record-breaking travel numbers in 2024, this trend is unlikely to slow in the coming years. Tourists are estimated to account for over 60% of luxury retail spending, which helps drive the growth of luxury writing instruments at a faster rate than mass options.
Overall, there has been a strong shift towards e-commerce within personal accessories in the United Arab Emirates, largely because many store-based retailers, including department stores and specialists, have made substantial investments in online platforms and a digital presence since the pandemic. However, a notable exception to this trend is that many stationery stores and bookstores, such as Borders, still lack dedicated e-commerce channels, presenting potential for future growth in this area.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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