Writing instruments has become a category in which retail volume growth is unlikely in South Korea, with slight declines anticipated for the category throughout the forecast period, despite the expectation of ongoing value growth. While this is a common trend across many countries, it is particularly pronounced in South Korea, where digital note-taking is far more widespread.
In the forecast period, other non-grocery retailers is expected to continue to dominate sales of writing instruments. The transition of sales of writing instruments from offline to online distribution has been much slower than in other categories and industries, with retail e-commerce only expected to account for a 17% share in 2024, although this has been gradually rising.
However, the rising popularity of Daiso is putting dedicated stationery retailers under pressure, and this is likely to continue, as Daiso is building an increasingly dense store network. Under moderation by the Korea Commission for Corporate Partnership, Daiso and the local stationery retailing cooperative are discussing win-win solutions.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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