Writing instruments market is expected to become increasingly fragmented over the forecast period. This fragmentation will be driven by intense competition, stemming from the diverse range of products available in terms of brands, designs and quality levels.
Despite challenges such as Thailand’s economic conditions, inflation, limited purchasing power and low birth rates, the launch of new products is expected to support the performance of writing instruments. Writing instruments is also anticipated to see advancements in pen technology, offering features such as smoother writing experiences, waterproof ink that dries quickly to prevent smudging, ergonomic designs and special editions tailored for left-handed writers.
Retail e-commerce will keep on expanding during the forecast period, supporting overall growth for writing instruments in Thailand. The broad brand and product range, competitive prices, special deals and promotions, and improving delivery services available online mean that many consumers prefer to shop through e-commerce rather than through store-based outlets.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Thailand with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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