Writing instruments will see minimal to no volume growth over the forecast period as consumer spending normalises to pre-pandemic levels. Pens and pencils face challenges as the role of handwriting diminishes and digital devices increasingly replace tasks traditionally performed by hand, such as note-taking.
Looking ahead, brands are expected to attempt to bolster their share by innovating popular writing instrument products like ballpoint pens, introducing new themes, colours, and packaging to capture consumer attention and offer more scope for personal style and expression. An example of this strategy is Parker’s 2023 launch of the Jotter Retrowaves Collection.
The Province of Ontario, Canada’s most populous province, reintroduced cursive writing as a mandatory part of the elementary school curriculum in 2023. This policy change came after cursive writing was made optional in 2006, with a greater emphasis placed on keyboard skills.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See All of Our DefinitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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