Writing instruments are expected to experience low-value growth over the forecast period, with value gains primarily driven by price increases. While volume growth is likely to remain subdued, some consumers may trade up to coloured pens as part of a broader trend towards creative expression.
Demographic trends in Canada present significant challenges for the growth of writing instruments across the forecast period. Despite high immigration rates in 2023 and 2024, the fastest growing demographic in Canada is the population aged 65 and over, with a projected CAGR rate of 2.
Retail e-commerce and omnichannel strategies are expected to remain central for writing instruments retailers throughout the forecast period, as consumers increasingly turn to online platforms for researching and purchasing school supplies. In particular, social media channels like Instagram and TikTok are becoming key sources for product inspiration and discovery.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Canada, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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