Across the forecast period, writing instruments are expected to show a mixed performance, while retail sales are set to rise at a current value CAGR of 1%. Despite the growing threat of digitalisation, manufacturers and retailers remain committed to investing in the development of traditional writing instruments, introducing new value-added products to reinvent the category and appeal to consumers.
There is growing and deep concern among Dutch parents about the excessive use of electronic devices by children. As such, some schools have launched initiatives to limit or balance screen time.
The distribution of writing instruments will increasingly shift towards retail e-commerce over the forecast period, as Dutch consumers seek information and discounts online. Traditional specialist stores will face growing pressure to compete unless they adapt by integrating retail e-commerce strategies, as seen during the review period.
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Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Netherlands with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Netherlands, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
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