Over the forecast period, the writing instruments category is expected to see current value sales grow modestly while volume sales stagnate. School and work-related activities that always need writing instruments, such as pen inkwells and refills, fountain pens and colouring products, will support the category, as will the rising interest in higher-end products as gifts or status symbols.
Customisation is anticipated to become a dominant trend in the coming years, reflecting the values and expectations of modern consumers. The ability to customise products to specific consumer needs will be perceived as significant added value.
The e-commerce channel is expected to continue expanding over the forecast period. Consequently, it will be crucial for category players to place a greater emphasis on the online channel to enhance their visibility, raise awareness of their products and generate higher sales.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Writing Instruments industry in Italy with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Writing Instruments industry in Italy, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Writing Instruments
Writing instruments is the aggregate of pens, pencils, colouring, markers and highlighters and writing accessories.
See all of our definitionsThis report originates from Passport, our Writing Instruments research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!