Baked goods in Azerbaijan is poised for further expansion as the country’s retail landscape continues to evolve, marked by a projected increase in the number of bakeries, including those situated within supermarkets. This growth is expected to drive higher demand across the baked goods category, particularly as more consumers are drawn to the convenience and freshness these outlets provide.
The rapid development of e-commerce is set to significantly impact baked goods in Azerbaijan by providing consumers with a fast and convenient way to purchase these products. As online shopping platforms expand, they are expected to become an increasingly attractive option for baked goods consumers.
The shift in consumer behaviour towards more health-conscious choices, spurred in part by the impact of the pandemic, is expected to drive demand for packaged baked goods through retail channels. These products are seen as a convenient and safer alternative, offering better hygiene standards and improved shelf life.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsThis report originates from Passport, our Baked Goods research and analysis database.
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