Across the forecast period, baked goods in Switzerland is expected to remain stable in retail volume terms, with a slight increase in retail value driven by rising raw material costs. However, the average consumption of baked goods will remain challenge by growing health and wellness concerns among Swiss consumers.
The number of artisanal bakeries in Switzerland is expected to continue declining due to several factors. Rising competition from supermarkets and forecourt retailers, which offer longer opening hours and greater convenience, is a key driver.
Preferences for sweet desserts in Switzerland reflect a growing demand for convenience alongside indulgence. While traditional cakes and pastries may face challenges due to increasing concerns about sugar and fat content, sweet dessert pies and tarts are expected to continue recording positive retail volume growth throughout the forecast period.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsThis report originates from Passport, our Baked Goods research and analysis database.
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