As the Philippines continues its economic recovery post-COVID-19, the baked goods sector, particularly packaged leavened breads and pastries, is anticipated to experience robust volume growth. The expansion of the job market and an increase in business activities will likely create a rising demand for baked goods, offering significant opportunities for incumbent players that effectively maximise distribution and innovation.
The trend of increased snacking activity, paired with enhanced mobility as the economy continues to recover, is likely to impact on retail spending patterns, creating a favourable environment for baked goods sales. As more individuals return to regular work schedules and schools reopen, convenience-seeking behaviours are expected grow in prominence.
While packaged and unpackaged leavened bread, along with other subcategories of baked goods, generally maintain affordable price points, the anticipated improvement in the economy and a corresponding rise in disposable income could lead to an increase in consumer interest for premium offerings. For example, as Filipinos become more aware of the diverse array of breads available, frozen baked goods are likely to experience heightened demand.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Baked Goods industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsThis report originates from Passport, our Baked Goods research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!