Despite a projected improvement in the economy, sales through bakeries will recover slowly and may not reach 2022 levels. This stagnation is largely attributed to the continued rise of hard discounters, which are gaining share and prompting a shift towards leavened packaged bread.
The trends of cross-category collaboration and nostalgia are having an impact in the packaged food industry, particularly in the baked goods sector. In 2024, we observed a surge in brand collaborations, which is expected to continue throughout the forecast period.
Companies are expected to become increasingly focused on improving their manufacturing processes to be more economical and more sustainable. With this in mind, players will prioritise packaging innovations to help reduce waste and carbon emissions.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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