The premiumisation of packaged leavened bread is anticipated to continue over the forecast period, making it the fastest-growing category in terms of value. Further steady volume growth will also be seen as bread is a traditional and popular staple in Slovenia, widely enjoyed at breakfast, lunch, dinner, and as a snack.
Frozen baked goods are expected to record the fastest growth over the forecast period due to their convenience, longer shelf life and the introduction of new products. Innovation in technology in baking, including smart ovens, will increase demand for frozen baked goods as they have special programmes for bread/pastries and use less energy, which is especially important during times of economic crisis and inflation.
Rising health awareness amongst Slovenian consumers will also continue to influence sales of baked goods going forward, driving consumers towards products with additional nutritional benefits. For instance, rising demand is expected to be seen for products that are rich in fibre and high in protein as consumers favour products with a better nutritional profile.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsThis report originates from Passport, our Baked Goods research and analysis database.
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