Packaged sandwich bread is widely available across the country, but products with healthier, cleaner ingredients, such as bread with less sugar and no artificial flavours/preservatives, are harder to find. As consumer awareness regarding the impact of diet on health and wellbeing continues to rise and higher-income consumers become more discerning, focusing on ingredient lists rather than just the claims on packaging, manufacturers are expected to introduce more products with fewer, more natural ingredients.
Private label is expected to gain further ground over the forecast period as price-sensitive consumers will continue to seek more affordable bread and baked goods. The presence of private label provides an accessible alternative, ensuring that low-income groups can still meet their basic dietary needs while managing their expenses.
Over the forecast period, Costa Rican consumers are expected to continue seeking new and unique baked goods, with higher-income consumers particularly drawn to baked goods from other countries. Traditional Mexican breads, Italian cornetti and French baguettes, for instance, would be well received if offered at competitive prices in higher-end retail outlets.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Costa Rica with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Baked Goods industry in Costa Rica, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsThis report originates from Passport, our Baked Goods research and analysis database.
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