Pastries is expected to remain the focus of the majority of innovation within baked goods over the forecast period with there still seen to be opportunities for growth and development, unlike some more mature categories such as unpackaged leavened bread. French brands such as St Michel and Ker Cadelac released a variety of new products in 2024 and they have been dynamic in their efforts to drive the category forwards.
Much of the innovation in baked goods has been focused on the reformulation of brands and additions to existing ranges. Sandwich and speciality bread products are expected to be a focus of new launches and innovation over the forecast period.
Sales of frozen baked goods have continued to decline in retail volume terms in 2024 with these products suffering from an unhealthy image and the inconvenience of having to prepare them before serving. Nonetheless, despite the declining interest in frozen baked goods the category has continued to benefit from new product development in 2024.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in France with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsThis report originates from Passport, our Baked Goods research and analysis database.
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