Positive retail volume growth is expected across baked goods as the forecast period progresses amid more stable unit prices. Health and wellness and related new product developments are predicted to boost demand, while stimulating value sales.
Traditional rye bread is poised to regain a central place in the daily lives of Danish consumers, particularly as new health-orientated versions emerge. This staple, long cherished for its dense, hearty qualities, is being reinvented with added health ingredients and benefits, such as higher fibre content, enriched with seeds or incorporating plant-based proteins.
Locally sourced and regionally produced baked goods are expected to continue to dominate in the forecast period, as consumers emphasise sustainability and a support for local and regional products. Local consumers prefer baked goods made with ingredients that have a lower carbon footprint, valuing transparency regarding their origin.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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