Driven by a strong and ongoing trend towards healthier living, the demand for diet bread, gluten-free options, sourdough varieties, and fibre-rich dark bread is expected to influence baked goods consumption significantly in over the forecast period. To keep these options accessible, bakeries are introducing a variety of sizes and innovative artisanal breads to their product lines.
As foodservice prices continue to rise, many consumers are shifting away from dining out. This trend is anticipated to boost sales of packaged bread, including sandwich breads, hamburger buns, and toast breads.
Consumers buying packaged bread are expected to become more interested in healthier options. In packaged flat bread, consumers are expected to buy fortified flat bread and flat bread baked in different shapes and sizes that can be used to prepare rolls and wraps.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Turkey with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsThis report originates from Passport, our Baked Goods research and analysis database.
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