Innovation within packaged bread is set to make an impact over the forecast period, particularly among consumers who are eager to try new products, with added-benefits. A prime example is the Maestra brand from Europastry, which launched new offerings at the end of 2023.
Both industrial companies and retailers will continue to focus on solutions to reduce food waste across the forecast period. For example, Bimbo created a partnership with Phoenix in January 2024 so that end-of-life products can be directed to social institutions in need.
The consumption of traditionally made bread remains a strong preference among Portuguese consumers. Despite the rising trend for convenience, particularly in the form of frozen products like bread to bake at home, this category is not experiencing significant growth in Portugal.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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