Over the forecast period, baked goods is expected to record modest growth in Ireland, with leavened bread making the most significant contribution to the category’s expansion. This expansion will primarily be driven by the increased number of products on offer, such as sourdough bread and brioche buns, which will help to make the category more premium and attract shoppers.
One of the main challenges for the baked goods category is the increased consumer awareness of the potential impact of consuming ultra-processed foods (UPFs) on health. As Irish shoppers become increasingly interested in preventive health and holistic approaches to wellness, more manufacturers are expected to adjust their portfolios to aim at physical, mental and emotional wellbeing, with an increasing focus on the gut-brain connection.
The wheat shortages of the previous years have shed extra light on the challenges of the global supply chain. At the same time, Irish companies are strongly represented in the baked goods category.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: Baked goods from in-store bakeries are classified under unpackaged/artisanal, not packaged/industrial. While they may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which have in the past been used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available.
See All of Our DefinitionsThis report originates from Passport, our Baked Goods research and analysis database.
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