Artisanal represents significant value share within baked goods in the United Arab Emirates. Many local consumers continue to favour purchasing unpackaged items from specialist bakers, as they believe these products offer superior quality and unique flavours in bread, pastries, and desserts.
The demand for vegan cakes and pastries is set to gain momentum in the United Arab Emirates over the forecast period, driven by a growing shift towards plant-based diets and healthier eating habits. Consumers are increasingly seeking vegan options in baked goods, looking for treats that are free from animal products but still rich in flavour and quality.
Local consumers are increasingly opting to purchase their groceries through online platforms. As many have returned to busy schedules, e-commerce offers a convenient solution for buying a wide range of products, with these platforms regularly delivering freshly produced packaged bread and pastries.
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Understand the latest market trends and future growth opportunities for the Baked Goods industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Baked Goods
This is the aggregation of bread, pastries, dessert mixes, frozen baked goods and cakes. Note: in most cases, baked goods from in-store bakeries are classified under unpackaged/artisanal. While many such offerings may be finished on-site, they are often prepared, then frozen or par-baked, at other locations. Such production models are very important for supermarket in-store bakeries, which are often used to drive traffic and fill stores with appetising aromas, but for which the labour resources required to run a full-service scratch bakery are not always available. Baked goods baked from central bakeries sold unpackaged in other outlets are classified as unpackaged/artisanal. In the specific case of in-store bakery counters (for example, in supermarkets), if baked goods are finished on-site but then packaged (for example, in a box or bag) with a barcode and price, set out in the store for sale in this packaging and sold like any other packaged food product (i.e. a customer takes the packaged item from a shelf) then this is classified as packaged. If however the baked good is finished on-site, displayed unpackaged but then placed in packaging as part of the transaction (i.e. a supermarket worker at an in-store bakery counter/a customer places it in a box/bag after it has been chosen, to allow it to be carried safely) this is still classified as unpackaged.
See all of our definitionsThis report originates from Passport, our Baked Goods research and analysis database.
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