Although the forecast period is expected to be more favourable than the review period in terms of Argentina’s economic context, local price-sensitive consumers will remain attracted to discounters for their low prices, quality products and improved store appearances. Dia is set to continue to see business development in Argentina in the forecast period – for example, the company will continue to improve the shopping experience by offering new services such as 24-hour store opening.
In the short term, no new players are expected to enter in the discounter channel, and as a consequence the Dia chain will continue to dominate the category. As seen during the review period, Dia’s network is expected to continue to expand through the franchising model, with a focus on establishing new stores in the interior of the country.
The success of Dia will continue to be driven by development of its private label portfolio, which will see further investment leading to a greater offer of more affordable alternatives with quality similar to branded options. According to industry sources, the penetration of private label in Argentina is still low compared to western markets, for example, which leaves room for growth.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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