Despite the resumption of outlet expansion by discounters in 2024, it is expected that the overall macroeconomic conditions of Chile will remain undynamic, at least in the first half of the forecast period. The market will continue to be impacted by low consumer confidence and a reduction in spending.
With the recent announcement of Erbi’s sale and the expected change of the brand into the Mass banner, following the blueprint of the InRetail’s activity in Peru, 2025 is likely to be a key year for discounters, as the new player can add dynamism to the competitive landscape.
While all brands present in discounters have some sort of e-commerce presence, not all offer a clear and easy way of purchasing products online. Bodega ACuenta is still better positioned in this regard, alongside Mayorista 10, and this is expected to remain the same over the forecast period.
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Understand the latest market trends and future growth opportunities for the Discounters industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Discounters industry in Chile, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Discounters are chained retail outlets typically with a selling space of between 400 and 2,500 square metres. Stores have a primary focus on selling a limited range of foods, beverages, tobacco and non-groceries at budget prices, regularly via private label. Discounters can be classified as hard discounters and soft discounters. Hard discounters, first introduced by Aldi in Germany, are also known as limited-line discounters. Stores are typically 400-900 square metres and stock fewer than 1,000 product lines, largely in packaged groceries. Product range available is predominantly made up of private-label brands. Soft discounters are usually slightly larger than hard discounters, and are also known as extended-range discounters. Stores typically stock 1,000-4,000 product lines. As well as private-label and budget brands, stores commonly carry leading brands at discounted prices. Example brands include Aldi, Lidl, and Dia.
See all of our definitionsThis report originates from Passport, our Discounters research and analysis database.
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